Audience Development Concepts for Mahler Chamber Orchestra

Mahler Chamber Orchestra Logo

The challenge of this project was to understand the needs of the current audience and to innovate the classical performance format of the Mahler Chamber Orchestra.My colleagues Flavia Bleuel, Benjamin Pape and I were designing an Innovation-Workshop and Audience Survey for their performance night at RADIALSYSTEM V - Space for Arts and Ideas in Berlin. The MCO is a professional touring chamber orchestra and was founded by Claudio Abbado and former members of the Gustav Mahler Youth Orchestra in 1997.

Mahler Chamber Orchestra 2014